The Hyundai Excel made its US debut in 1986. Within seven months, Americans bought 100,000 of the subcompact sedan from South Korea. It was Hyundai’s first model sold in our market, and it was a categorical success.
You may be wondering how Hyundai could be so successful when it was up against well-known competitors like Honda and Toyota?
Hyundai had done its research.
In the 1980s, most manufacturers had shifted from building basic models to expensive, luxury vehicles that were unattainable to the average American. So Hyundai hit the scene with what people needed – an affordable, reliable, back to basics car.
Critics argue that competing manufacturers have more dependable options today, but the proof for Hyundai is in the numbers. Sales have been climbing since the day the Excel rose to fame in the late 80s.
Cue the critics again: rising sales don’t prove a brand is reliable, only that it’s popular.
So, what does it mean for a car to be reliable?
Let’s get technical. The Merriam-Webster definition of reliable is “able to be trusted to do or provide what is needed.” So, how can we trust Hyundai vehicles to do what we need?
Needs depend on the consumer, and Hyundai is able to cater to almost everyone using three key factors in their manufacturing. Every Hyundai vehicle offers great value, a variety of performance options, and an unbeatable warranty.
Hyundai vehicles deliver on their promise for great overall value and quality.
Hyundai vehicles and Hyundai Motor America have continued to advance design and technology. Overtime they have produced a lineup of sedans, hatchbacks, and crossover SUVs that relentlessly challenge the competition.
Hyundai is dedicated to providing consumers a unique, safe, and innovative driving experience. As the only manufacturer with its own steel plant, Hyundai has full confidence in the steel alloys used in the reliable inner structure of their vehicles.
While the exterior of Hyundai vehicles are impressive, the interior design adds even more value. In many cars, including the Hyundai Genesis Coupe, you can opt for available luxury-level amenities like:
- Heated seating
- Premium leather seating
- Integrated Memory System
All Hyundai models also offer you the ability to enjoy long-lasting, high-quality convenience and safety technology.
For example, to enhance driver safety, Hyundai offers available hands-free communication features like Apple Carplay and Android Auto. Connect to your smartphone and integrate the functionality straight to your vehicle interface. With this tech you can:
- Send and receive calls
- Send and receive message
- Select your favorite song
With Hyundai you also get peace of mind thanks to available safety technology. Features like Automatic Emergency Braking, Electronic Stability Control, and Lane Departure Warning help keep you safe and in control.
Not only has Hyundai advanced their design for safety, it has also grown to improve fuel efficiency.
Whether you’re looking for power, superior fuel efficiency, or both, Hyundai has it.
Thanks to their Blue-Drive initiative, Hyundai is able to give consumers the best of both worlds. With advancements like Gasoline Direct Injection (GDI) and the EcoShift Dual Clutch Transmission, speed enthusiasts keep their power without breaking the bank at the fuel pump.
Recently, Hyundai introduced the 2016 Sonata Plug-In Hybrid that can achieve up to 40 MPG combined, plus a 600 mile combined range. The 2016 Sonata was also the first Hybrid to be named to the Wards 10 Best Engines List.
Worried about drivetrain power? Don’t be. The Sonata Hybrid produces an impressive 202 net horsepower.
When you buy from Hyundai you’ll receive comprehensive protection with America’s Best Warranty.
Known as America’s Best Warranty, Hyundai offers a limited warranty program that is sure to solidify your confidence in their brand. The competition’s warranties fall far short of the following program that Hyundai offers:
- 10 Years / 100,000 Miles Powertrain Limited Warranty
- 5 Years / 60,000 Miles New Vehicle Limited Warranty
- 7 Years / Unlimited Miles Anti-Perforation Warranty
- Lifetime Hybrid Battery Warranty
Whether you like the agile design of the Hyundai Accent, or the athletic appearance of a new Veloster, there’s sure to be a fit for you. No matter which Hyundai you choose, you’ll receive a dependable vehicle that’s fully-equipped to take on the road for many years to come.